Marketing your practice to primary care physicians

Working in primary care provides great opportunities and challenges for psychologists and other mental health providers. Changes in medical practice due to managed care have put tremendous pressure on primary care physicians (PCPs) to diagnosis and treat a broad spectrum of biomedical and psychosocial problems. PCPs treat over 60 percent of all mental health problems […]

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  • An Internet Reality Check

    We’ve come a long way since the mid-1990’s when the Internet seemed to offer virtually unlimited potential. Internet companies sprouted up overnight to offer a new way for professionals to access all sorts of goods and services. Nowadays, few large Internet companies remain. Hundreds have folded, and nearly all non-Internet businesses have completely revamped their […]

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  • A View Of Psychotherapy In The Last Half Century

    I began graduate work in psychology 50 years ago. Psychotherapy, undefined then and undefined now, and psychometrics were the primary, almost only, tools of the clinical psychologist. As the century closes, it is interesting to contemplate the changes in what we call psychotherapy. In the first half of this century, there was psychoanalysis. This brilliant […]

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  • Selling practice, then becoming firm’s employee was key to this psychologist’s success

    Flowing downstream with the current combined with serendipitous timing were two ingredients that have helped Steven P. Dingfelder, Ph.D., a St. Augustine, FL psychologist, create a sound future. In private practice for nearly 15 years, he had built his solo practice into a small group, and had incorporated. Along the way, he developed a relationship […]

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  • APA taskforce to examine military advertising ban

    With the nation on war footing, one of the military’s thorniest personnel policies-how to treat gays and lesbians in uniform-is again being discussed, including a task force at the American Psychological Association (APA). Three divisions on the Council of Representatives will examine the association’s long-standing ban on accepting advertising from the military in APA publications, […]

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  • APA Plans To Restructure Practice Directorate To Comply With IRS Rules

    In a major action at its February 2000 Council of Representatives meeting, the American Psychological Association is expected to consider a proposal to reorganize APA by creating a new companion organization. APA is expected to separate the Practice Directorate’s government relations activities and other related functions, and place them in a companion organization by forming […]

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  • Truth In Advertising

    Orlando, FL — Perhaps the most significant issue confronted and agreed to by 120 psychologists at a three-day “Supply and Demand” conference here in November was “truth-in-advertising.”      The conferees, chosen from academia, research and practice, faced a monumental charge: to deal with such diverse issues as entry into the profession, graduate training, internships and postdoctoral […]

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