Articles:
The unregulated coaching industry
By Ofer Zur, Ph.D.
New ethics code will be trouble for psychologists
By Bruce Borkosky, Psy.D.
(Below)
Psychologist, ethicist, and author
Ofer Zur dies suddenly
Ofer Zur, Ph.D., a frequent contributor and friend of The National Psychologist staff, passed away on February 19, 2025. The accompanying article was submitted 30 days before his death. Zur was a forensic psychologist with a wonderful sense of humor and was a compassionate, humble person. He often spoke about his family. He was an adventurer, explorer, and oceanographer. He is survived by his wife, Jennifer, and his adult children, Azzia, Eitan, and Ilan. He had a significant impact on many lives, and his absence will be deeply felt.

_edited_edited.jpg)
The unregulated coaching industry
By Ofer Zur, Ph.D.
Coaching is neither a restricted nor regulated practice, and there is no single agreed upon definition for coaching. For over 30 years it has been clear that there are significant similarities between coaching and psychotherapy/counseling, as they overlap in the services they provide for issues, such as relationships, anxiety, depression, vocation, addiction, etc.
In recent years, several state licensing boards have accused coaches of practicing psychotherapy/counseling without a license. Their understandable argument was along the line of “If it walks like a duck and quacks like a duck, it must be a duck, i.e., a coach practicing psychotherapy… without a license.”
In 2024, there are nearly 35,000 life coaches in the US (100,000+ worldwide), and coaching services market value currently exceeds $1 Billion The International Coaching Federation (ICF) defines coaching as: “Coaching is a partnership (defined as an alliance, not a legal business partnership) between the coach and the client in a thought-provoking and creative process that inspires the client to maximize personal and professional potential. It is designed to facilitate the creation/development of personal, professional, or business goals and to develop and carry out a strategy/plan for achieving those goals.”
It is important to note that anyone can call themselves a coach, certified or not, as there are no legal requirements or regulations governing the industry. One of the main coaching organizations, the ICF, provides training, updates on the field, and guidelines.
However, since coaching is not regulated, the ICF does not have any legal or professional authority to define or regulate the field. Many types of coaching services resemble mental health services traditionally provided by licensed mental health therapists, such as licensed psychologists, psychiatrists, clinical social workers, marriage and family therapists, and counselors. Examples of these types of coaching include those focused on marital relationships, parenting, addiction, anxiety, developmental issues, and/or family dynamics.
Coaching is neither psychotherapy nor counseling; it is not supposed to be an equivalent or substitute for it. Coaches are not supposed to diagnose or treat mental disorders, as defined by the Diagnostic Statistical Manual (DSM). Coaches are not wedded to the DSM, neither by training nor by the need to use it as a diagnostic tool and/or for reimbursement through insurance. To be clear with coaching clients, it is highly advised by many coaching organizations and the author of this article that the following statement should appear in all coaching informed consent forms, as well as on every coaching website:
1. Coaching is neither psychotherapy nor mental health counseling.
2. Coaching neither diagnoses nor treats any mental disorder, such as anxiety, depression, or any other disorders cited in the DSM.
3. If I (the coach) detect a mental disorder, such as anxiety or depression, I will give you a referral for a licensed mental health professional.
It is not the coach's responsibility to detect mental illness, and definitely not to diagnose.
However, if they do suspect mental illness, they should advise or recommend that the client
see a licensed mental health practitioner.
Such a statement is consistent with Section (E) of “Informed Consent” offered and advised
by the ICF (2017): “Client acknowledges that coaching does not involve the diagnosis or
treatment of mental disorders as defined by the American Psychiatric Association, and that
coaching is not to be used as a substitute for counseling, psychotherapy, psychoanalysis,
mental health care, substance abuse treatment, or other professional advice by legal, medical
or other qualified professionals, and that it is the Client’s exclusive responsibility to seek such independent professional guidance as needed. If Client is currently under the care of a mental health professional, it is recommended that the Client promptly inform the mental health care provider of the nature and extent of the coaching relationship agreed upon by the Client and the Coach.”
In 2023 and 2024, in my role as a forensic psychology expert, I became aware of several licensing boards in the US that have accused coaches of practicing psychotherapy, counseling, or social work without a license. The main concern is that coaching can sometimes look like psychotherapy/counseling, even though it requires no formal graduate education or state licensing. One of the main concerns is that clients are not aware of the differences between licensed mental health care practitioners and coaches.
There is no guarantee that professional, ethical, and legal standards of care will be followed by coaches, and there is no disciplinary process for incompetent, inept, or exploitative coaching practices. While the unregulated coaching industry does provide opportunities for growth and healing, it also presents a risk to clients due to the lack of operating within an established and regulated standard of care.
While licensing does not necessarily ensure an effective or ethical therapeutic experience, it does ensure (1) board-established standards of care; (2) psychotherapists’ successful completion of graduate education requirements; (3) Psychotherapists’ successfully fulfilled state/s’ licensing requirements and (4) Legal and administrative checks and balances that are in place, if a therapist/counselor does radically deviate outside of acceptable/regulated terms of treatment.
Ofer Zur, Ph.D., is a psychologist, ethicist, instructor, consultant, and expert witness. His extensive and informative website offers numerous resources.
His website is www.drzur.com
New ethics code
will be trouble for psychologists
By Bruce Borkosky, Psy.D.

Before 2003, psychologists were advised to make “reasonable efforts to maintain the integrity and security” by withholding “tests and other assessment techniques” from non-psychologists (American Psychological Association, 1992). In 1996, the enactment of HIPAA significantly changed the law by mandating patient access to their medical records.
The ethics code, revised in part to comply with HIPAA, distinguished test data from test materials and required disclosure of test data (American Psychological Association, 2017; Dept of Health and Human Services, 2002; Health Insurance Portability and Accountability Act (HIPAA), 1996).
Thus, test materials are test manuals and questions; limiting public distribution protects test publishers and tests by ensuring test takers are naive to the questions (American Psychological Association, 2017, Standard 9.11). Test data include test-taker responses to test questions (e.g., T/F answers to objective personality tests); disclosure to test-takers supports patient autonomy, pursuant to state and federal patient access laws (American Psychological Association, 2017, Standard 9.04).
A dilemma arises when patient responses directly match the test questions (e.g., list learning and visual reproduction tasks). Stimuli can also be ascertained from the response (e.g., vocabulary tests). In such cases, disclosing patient responses risks public exposure of the test stimuli. Duplicative documents cannot be disclosed without revealing test materials, and withholding them violates patient access laws.
The 2003 ethics code (American Psychological Association, 2017) interpreted public policy (under HIPAA) as favoring patient access and attempted to resolve this dilemma by disclosing duplicative documents. As stated by the then-ethics code task force chair and the then-ethics chair, the current standards regarding test data disclosure were developed to be consistent with increased patient autonomy, as expressed by HIPAA (Behnke, 2003, 2004; Fisher, 2003, 2022, January/ February 2003).
Others, concerned about test security, advocated for a return to the 1992 ethics code, prohibiting disclosure of duplicative documents (Axelrod et al., 2000, 2003; Bush et al., 2010; Chadda & Stein, 2005; Kaufmann, 2009). However, neither proposal resolved the problem. This ethical dilemma between the test publisher and others’ rights is mirrored legally, for example, pre-trial discovery of test data presents a conflict between the test publishers’ rights and justice. Patient access to test data creates a conflict between the rights of test publishers and patients. Nevertheless, test publishers continue to produce tests in which patient responses duplicate the test questions.
Prior commentary consisted mainly of test security advocacy, beginning with the a priori position that test security should preempt any other rights and selectively citing only those state laws and cases supporting test security (Boone et al., 2022, 2024; S. Bush et al., 2010; S. S. Bush et al., 2020; Chafetz et al., 2015; Frederick et al., 2024; Glen et al., 2021; Greiffenstein & Kaufmann, 2012; Grote, 2005; IOPC, 2024; Kaufmann, 2005, 2008, 2009; McLeod et al., 2024; Montgomery et al., 1977; Morel, 2009; Rapp et al., 2008; Rapp & Ferber, 2003; Shapiro, 2021). The chief argument, however, was a slippery slope fallacy that any disclosure of test data would be sure to invalidate tests and therefore result in the ruin of publishers, referral sources, and harm society itself (Inter Organizational Practice Committee, 2024; McLeod et al., 2024). Patient and legal system rights were ignored or discounted.
To address this deficiency in the literature, I surveyed 152 published cases where test data discovery was disputed (Borkosky, 2025b). Psychologists have questioned the discovery of test data that utilized 26 different types of ethical and legal arguments. Contrary to prior commentary, courts ordered discovery of test data almost seven times more frequently (~67%) than they directed disclosure to psychologists (~10%).
I also surveyed 175 state laws regulating test data disclosure (Borkosky, 2025a).
Contrary to prior commentary, state laws generally support test data disclosure to
patients (Table 1, row 2). More states require test data disclosure to patients (32) than
those restricting disclosure (14). Also, state and federal patient access laws (all states)
require disclosure of all records to patients. Additionally, state laws that limit disclosure
will likely be overridden by federal patient access laws. For example, HIPAA does not
permit withholding any records from patients unless doing so would cause serious
bodily harm to someone. Even then, that withholding must be reviewed by a third party.
This issue is at the forefront of many minds today, as the ethics code is being revised. Test security advocates are pursuing a systematic effort to rewrite the rules of professional psychology, reverting to the 1992 ethics code and prohibiting test data disclosure, by advocating for an official APA policy resolution and petitioning the ethics code task force (IOPC, 2024; McLeod et al., 2024).
Not all psychologists believe that disclosure of test data is unlawful or unethical, though. For example, the American Academy of Forensic Psychology recently issued a position paper advising that it is ethical to disclose test data “subject to a judge’s protective order or other negotiated remedy that prevents public distribution of sensitive test materials” (Balancing test security and discovery rules in forensic psychological practice: Official position, 2024, p. 2). Similarly, Division 41 opposed the upcoming proposed resolution, because it is “incompatible with the protection of human rights, existing APA ethical principles, and with the best practices of those operating within forensic psychology” (Division 41’s response to the proposed APA Resolution on Protecting Psychological Test Security, Test Validity, and Public Safety, 2024, p. 15)
Should the ethics code change, the legal regulation of test data disclosure to test takers will change considerably, as most states have adopted the ethics code into law. If the new ethics code is silent, patient access laws will likely predominate (only 16 states (31%) will expressly regulate disclosure, leaving patient access laws as the predominant law - two states requiring, three both requiring and restricting, and 11 states restricting disclosure). Discovery rules will remain unchanged, of course, as the court rules are not affected by psychologists’ ethics codes.
Thus, if the new ethics code is silent or prohibits test data disclosure, then psychology ethics and licensing laws will contradict patient access laws (Table 1). This would place psychologists in an untenable situation by contravening both the legal system’s right to evidence and state and federal patient access rights.
Those cases that go before a court are likely to be criticized. Psychologists who challenge disclosure are likely to lose credibility with oversight agencies.
Regardless of what happens, the issue is likely to be as contentious as it was during the 2003 ethics code revision. Additional information is on the task force’s web page (https://www.apa.org/ethics/task-force). If you have not yet commented, consider doing so here.
Note: Each row in column 1 describes the outcome if the new ethics code is consistent with the current code, becomes silent on the issue, or prohibits test data disclosure. Columns 2-4 describe state laws that require disclosure. Column 5 describes states with laws that both require and restrict disclosure. Columns 6-8 describe state laws that restrict disclosure. The totals are more than 52 because many state laws conflict.
Bruce Borkosky, Psy.D., has treated or evaluated more than 10,000 patients in his more than 30-year career. He currently sees therapy patients remotely and performs veterans’ C&P evaluations. His research interests include ethics, confidentiality, privilege, and the laws regulating psychologists. He may be reached by email at drborkosky@gmail.com or his website is www.fl-forensic.com.